Profit Potential

The first thing you need to know is that it doesn’t take long for you to find out for yourself just how lucrative matched betting can be. Here are a couple of screenshots to show you the kind of profit potential you can expect. You can see from the screenshot of our Profit Tracker results below that, during the past 2.5 years, we had made a total matched betting profit of £57,915!

And as you can see from this second screenshot below, a matched bettor posted his own Profit Tracker results on Facebook showing a total profit of £10,713! This poster began matched betting 9 months prior and described his best month to date, making over £2,000 in profit! During the last 9 months, he was making an average of around £1,000 per month in guaranteed and low-risk profit!

These results demonstrate the profit potential of matched betting, enabling you to build a main or second source of income, depending on your lifestyle and preference!

Fortunately, these results are not unique! In fact, they are quite common and plenty of other matched bettors have been able to make around £10,000 in less than a year!

And if they can do it, so can you!

Even if you have never matched bet before, or know nothing about sports or betting; that’s okay, because the strategies are very easy to learn and you can still make a lot of money in a short space of time!

But rather than simply talking about it, we want to demonstrate the matched betting process to you so that you can see concrete results for yourself…..

Match Betting Demonstration

Before we go any further to explain the fundamentals of matched betting, perhaps it’s best that you are able to see the basic process in action first so that you can immediately see how matched betting can really guarantee you a profit!

And so we have put together a demonstration for you below. In this section, we will give you a summary of the basic matched betting process in action – don’t worry if you don’t understand everything at this stage, we’ll be going into more detailed explanations in later sections.

As part of the matched betting process, we require a bookmaker account and a betting exchange account. We need a bookmaker account in order to place a bet and an exchange account to ‘sell’ a bet. Here, we will use Betfred and Smarkets as our bookmaker and exchange accounts respectively.

In this demonstration, we have chosen to use Betfred because they are offering (at the time of this writing) £30 in free bets when you bet £10.

The basic matched betting process consists of two steps: 1) the Qualifying Bet, and 2) the Free Bet.

Step 1: The Qualifying Bet

In order to receive £30 in free bets, we need to first bet £10 of our own money. Once we placed our £10 bet, we will then qualify for and receive £30 in free bets after our bet is settled.

So as our first step, we need to make a selection to place our £10 bet on. To keep things simple, we like to bet on football, specifically on a major league game. Here, we selected the Spanish Primera Liga and chose to place our £10 bet on a draw at 3.75 for Real Betis vs. Villarreal.

After we placed our bet at the bookmaker, we then go the exchange and locate the exact same bet. Unlike bookmakers where you can only ‘make’ bets, betting exchanges enable you to ‘sell’ bets, i.e. take on other people’s bets, which means you are effectively acting as the ‘bookmaker’.

We want to ‘sell’ the same bet that we made at the bookmaker, i.e. a draw for Real Betis vs. Villarreal. We can see that the odds for selling the draw is 3.85 (the blue boxes are the ‘sell’ column).

A quick calculation with the figures we have so far, we can see that we need to sell the draw for £9.74.

So now we place a lay bet, i.e. sell a bet for £9.74 on a draw at 3.85 for Real Betis vs. Villarreal.

When making a bet at the bookmaker, we should be aware of the potential return and loss. The loss is obvious; if your £10 bet loses, then you lose your £10. When looking at a potential return, you can view it as a full return or as winnings; the difference being a full return includes the stake, whereas winnings do not. They’re exactly the same result, only viewed differently. So if the odds are 3.75 with a £10 stake; you can view it as £37.50 potential return (£10 stake x 3.75), or as £27.50 potential winnings ((£10 stake x 3.75) – £10 stake). For the purposes of matched betting, to maintain consistency and accuracy across our calculations, we tend to view it as the latter.

We should also be aware of the potential return and loss when ‘selling’ a bet at the exchange. Because we are effectively acting as the ‘bookmaker’, the scenario described above is somewhat flipped. So for example, if our £10 lay bet wins (regardless of the odds), we will win £10 (return and winnings are the same in this scenario). If our £10 lay bet loses at odds of 3.75, then we pay out £27.50 (this is known as ‘liability’). As you can see from our calculation above, our £9.74 lay bet carries a potential £27.76 in liability.

We will explain both of the above scenarios in more detail in later sections, but at this stage, we simply want to highlight how each bet works individually to help you understand the part they play in the matched bet.

The reason we make and sell the same bet is so that:

• They cancel eachother out once the bets are settled
• We don’t need to worry about the outcome of the match
• We lose the minimum amount of our money whilst qualifying for the bonus, in this case, the £30 in free bets

The discrepancy between the odds at the bookmaker and exchange means that we will make a ‘loss’ regardless of the outcome of the match. However, this loss is relatively minor and is a necessary cost in order for us to qualify for the free bets – this is known as a ‘Qualifying Loss’ (QL). We typically consider a QL as a necessary cost rather than an actual loss. The QL is a necessary cost to unlock a profit in Step 2.

As shown above, the bookmaker and exchange odds on a draw for Real Betis vs. Villarreal are 3.75 and 3.85 respectively. This discrepancy will, of course, result in a QL. You can see from our calculation below that the discrepancy between these odds will result in a QL of -£0.26. This loss will occur regardless of the outcome of the match – this is further explained in the profit breakdown below:

• If the match ends in a draw, we will win our bet at the bookmaker, i.e. £27.50, but lose £27.76 at the exchange, resulting in an overall loss of -£0.26
• If the match does not end in a draw, we will lose our £10 bet at the bookmaker, but win £9.74 at the exchange, again resulting in an overall loss of -£0.26

We’ll be explaining the profit breakdown in more detail in later sections, but at this stage, you just need to understand that regardless of the outcome of the match, both our bets cancel eachother out, resulting in the same minor QL.

Our Qualifying Bet enables us to qualify for the bonus whilst keeping our loss to a minimum.

In this process, it does not matter to us whether the match ends in a draw or not. Nevertheless, you can see here that the match did indeed end in a draw and so we won at the bookmaker but lost at the exchange.

Now that our bets are settled, we should now receive £30 in free bets at the bookmaker!

Step 2: The Free Bet

Step 1 was about qualifying for the free bets; Step 2 is where we make our profit!

Once we have received our free bets, it is a simple case of repeating the same process as Step 1, but this time using our free bets instead of betting with our own money.

So just like before, we need to make a selection; and again, to keep things simple, we are going to bet on football. Here, we have selected a draw at 4.0 for Borussia Mönchengladbach vs. 1899 Hoffenheim.

Our free bets are now available for us to use; so this time, instead of placing the bet with our own money, we have selected to use £10 in free bets in the betslip. This particular offer allows us to select any free bet amount up to £30.

After we placed our free bet at the bookmaker, we then go the exchange once again and locate the exact same bet to ‘sell’. We can see that the odds for selling the draw is 4.2 (the blue boxes are the ‘sell’ column).

And a quick calculation with the figures we have so far, we can see that we need to sell the draw for £7.14.

So now we place a lay bet, i.e. sell a bet for £7.14 on a draw at 4.2 for Borussia Mönchengladbach vs. 1899 Hoffenheim.

Because we are now using a free bet, the discrepancy between the odds at the bookmaker and exchange now enable us to guarantee a profit, regardless of the outcome of the match. In this demonstration, we are guaranteed an overall profit of £7.14 – this is further explained in the profit breakdown below:

• If the match ends in a draw, we will win our bet at the bookmaker, i.e. £30, but lose £22.85 at the exchange, resulting in an overall profit of £7.15 (we tend to account for a few pennies difference)
• If the match does not end in a draw, we will lose our £10 free bet at the bookmaker (in other words, we lose no money because we only staked the free bet and not our own cash in this step), but win £7.14 at the exchange, again resulting in an overall profit of £7.14

Regardless of the outcome of the match, both our bets cancel eachother out, resulting in the same overall profit!

Again, in this process, it does not matter to us whether the match ends in a draw or not. Nevertheless, you can see here that the match did not end in a draw and so we lost at the bookmaker but won at the exchange.

Our net profit from this bet is £6.88 (£7.14 overall profit – £0.26 QL from Step 1).

And because we had £20 in free bets remaining (remember, we received a total of £30 in free bets), we simply repeated Step 2 and placed two more free bets at £10 each giving us a further guaranteed profit of £7.69 and £8.02!

Therefore, our total net profit is £22.59 (£22.85 overall profit – £0.26 QL from Step 1)!

Not bad for a total of less than 20 minutes work!

At this point, you may feel optimistic but still have some doubts about matched betting, which is understandable. Not everyone is enthusiastic about the idea of betting or gambling in general. But trust us, we won’t be gambling here, as you will learn more in this guide!

So now that we have demonstrated how matched betting works, let’s give you a more detailed explanation of what matched betting actually is and what you might want to know before you decide to place your very first matched bet! In the next page, you will find the most common questions and answers regarding the subject of matched betting!

 

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Introduction To Matched Betting

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